News

  • How does cold weather effect golf ball performance?

    We were playing in Australia over the New Year break, and it was very noticeable how much further the Seed’s fly in 35* heat as opposed to the 5* w...
  • Why does your game improve after a couple of beers?

    (Psst... it has to do with your muscles relaxing) If you’re like me, you probably have a couple of mates who play surprisingly better after a coup...
  • So you want to be a golf ball engineer...

    Interested in Golf & Design? If you’re a Post Graduate with an interest in golf ball design and aerodynamic engineering, this could be for you...
  • The Long Road

    Well, this has been quite a journey. At the PGA EuroPro Great National Hotels Irish Masters this week, it hit me just how long the road has been. I...
  • How the SD-01 is made

    The question we’re most often asked (after ‘are your balls any good?) is ‘how are they made?’ Here's a brief rundown... Our SD-01 is a three-piec...
  • Understanding Dimples

    The Effects of Golf Ball Dimple Configuration on Aerodynamics and Trajectory  A golf ball is one of the most heavily regulated pieces of equipmen...
  • Seed wins Best Brand Award

    Seed wins Silver Medal in 2016 Best Bands Awards Many people questioned our choice of brand name when we started (Seed is slang for golf ball in Au...