Digital Marketing Associate
COVID19 Hiring Notice: Seed has transitioned to a temporary work from home model and we’re continuing to recruit by interviewing digitally through video. The following role is expected to begin as a ”wfh” position while we adjust to the new normal. We recognize that each persons situation is different and we will do our best to accommodate interim and long-term work location arrangements. If we advance in the process and you’re selected to interview, be sure to discuss your preferred option with the recruiter. Thanks.
We’re on a mission to help more golfers enjoy the game. We started with one golf ball back in 2017, and now thousands of customers later, we’re expanded into a variety of products including gloves, bags, outerwear and more. We’re always growing and reinventing, and we rely on killer talent to help us achieve our goal of owning the golf course. If you’re a team-playing innovator, you’ll fit right in. A sense of humour helps, too.
ROLE SUMMARY:The Digital Marketing Coordinator will be a strategic partner and trusted advisor to the businesses. Reporting directly to the MD, you will be tasked with identifying and driving consumer and sales insights to guide strategic decision-making and retail strategy development. You and the MD will be instrumental in generating revenue and customer acquisition and socializing deep consumer relationships through social and data-driven storytelling. Your work will impact revenue & customer growth, product innovation, testing, and launch marketing strategies and campaign optimization.
Experience in both digital and social marketing is preferred as well as knowledge of third-party data (i.e. Google, Facebook, Instagram etc.). The ideal candidate will have CPG and/or DTC, or agency experience, preferably within the sports and/or golf industry space.
Devlope and execute digital marketing campaigns including opportunity evaluation, asset delivery, monitoring campaign performance, and updating reports
Involved in campaign set up, insertion order creation, campaign optimization, creative briefs, delivery fulfillment, and billing
Focus will be on campaigns for online, CPC, social, influencer, video, radio, and podcasts
(though not exclusive of other media channels)
Pull, analyze, and report daily data across all acquisition marketing channels
Assist in the facilitation and reporting of competitive data
Aid in the development of presentations and updates to management
Assist in research for new marketing opportunities and tools
Staying up to date with current marketing, media, and social trends and news
Coordinate with the team to communicate acquisition needs
Manage and own process of developing new acquisition partners
Oversee monthly spend accruals for Finance/Accounts
Bachelor’s degree, preferably in Marketing, Finance, or Data/Analytics
1-2 year(s) work experience preferred
Proven analytical and quantitative skills
Knowledge of media metrics preferred (CPM, CPV, CPC, CTR, GRP, Reach / Frequency, etc)
Proficiency in MS Excel and PowerPoint
Experience with Shopify, FaceBook, Instagram, Google (Ads, Display & Shopping), Klaviyo
Ability to work independently, be self-motivated and results-oriented but still be an excellent team player with a strong level of service
Ability to thrive in a fast paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high priority initiatives
Curiosity and a drive to learn
2021-01-25|||Carlow, Ireland|||Marketing & Product Innovation Team||||||glGCfYhT-M.IMCdK|||FULL_TIME|||EUR|||HOUR|||single||||||||||||false